Wednesday, April 8, 2026

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Trademark Insights - Registry & Judicial Updates – 09 April 2026

Case 1: Honest vs Honest Bowl (Commercial Court – Ahmedabad)A commercial court restrained a cloud kitchen operator from using “Honest” as a prefix in “Honest Bowl” due to prior long-standing use and registrations of the “Honest” brand since 1976. The Hon’ble Court held that even a prefix adoption can create deceptive association when the earlier mark has strong goodwill.

Takeaway

Even partial adoption (prefix/suffix) of a reputed mark can trigger injunction if it creates brand association.

Advisory

Avoid adopting dominant elements of an existing brand—even with added words—especially in same service class.

Vishnu

Trademark Advisory

9866512479

vishnu@trademarkadvocate.in

Disclaimer (Awareness & Educational Purpose Only):

This content is shared strictly for educational and awareness purposes only. It does not constitute legal opinion or professional advice.

#TrademarkBulletin #IPIndia #TrademarkLaw #vishnu #BrandRisk #Section9 #Section11 #PriorUser #VishnuConsultants

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