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Trademark Insights
Registry & Judicial Updates: 24 February 2026
Well-Known Status Strengthens Enforcement Power
The Delhi High Court has recognised SOCIAL as a well-known trademark, observing that extensive use, nationwide presence, and strong consumer association can elevate even a common English word to a higher pedestal of protection under the Trade Marks Act.
The Court reiterated that once a mark attains well-known status, protection extends beyond identical goods/services and prevents dilution across classes.
Takeaway:
Common or dictionary words are not automatically weak. With consistent commercial use and market recognition, they can acquire enhanced distinctiveness and cross-class protection.
Advisory:
Clients using widely adopted brand names should actively document:
• Sales turnover
• Advertising spend
• Media recognition
• Geographic spread
• Enforcement history
Structured evidence today becomes well-known protection tomorrow.
Need guidance on strengthening brand distinctiveness or enforcement strategy? Let’s structure it proactively.
Vishnu
Trademark Advisory
Mobile: +919866512479
Disclaimer: This update is for awareness, and knowledge-sharing for educational purposes only and does not constitute legal opinion.